To produce a double page advertisement in a magazine about my TV channel I’ll need to research into existing adverts to ensure I know the typical codes and conventions that make it work.
Firstly I’ll need to ensure I use a simple layout as I can’t overcomplicate the advert because if it looks cluttered people won’t even attempt to understand what it’s about, they’ll simply turn over the page. I should also use one or two pictures as opposed to many!
I need to ensure that I stress the positive benefits as this is a golden rule of advertising – 'stress benefits not features'.
I should also ensure that I use suitable and attention grabbing colours and images as this is what attracts the readers. Without colour my ad will not only be noticed less but people will also perceive it as being bland before even reading it.
Double page spreads need to pop! As they are often skipped.. It needs to be colourful, to the point and good enough for everyone to remember! A slogan could be used so that readers remember whats being advertised for example.. Sky- 'Believe in better', Boots - 'Feel Good', McDonalds -'Im loving it'.
Your task here is to write a double page spread in a TV listings magazine - this means you'll be expected to deliver quite a bit more than a simple advertisement. You may wish to write an article focusing on the channel's launch, it's presenters, themes and programmes etc. as well as interviews and relevant images.
ReplyDelete