To complete my coursework I have to produce a newspaper advertisement for my TV channel. As research, I have researched what would be considered as the codes and conventions of newspaper advertising.
Most print advertising use of a brand name or logo. Logos are often immediately recognisable as being associated with a specific brand, e.g. McDonalds 'M’ or the coca-cola logo. This ensures that people are aware what the brand is and know exactly what they are advertising.
Slogans are also common amongst newspaper advertising; these are mainly short and memorable phrases which allow the advertiser's message to sink in. Some examples of slogans include 'Beanz Meanz Heinz', 'Have a break, have a Kit Kat’ and ‘I’m loving it’.
A relatively common convention found amongst these advertisements is that some (but not a lot) factual information about the product/service is provided; this can be a variety of details. In the case of a TV channel, it would normally be details of some shows being aired on the channel, as well as the number of the TV channel on free view, sky, etc.
Most advertisements also use persuasive techniques such as persuasive language, celebrity endorsement, desirable images, and striking colours.
A basic coverage of codes and conventions of print advertising.
ReplyDeleteBranding is evident in your observations - how do you think this will be reflected in your own ad? Do you think it's important?
You've mentioned a few examples - where's your evidence? Include pictures to support your comments as well as links to any relevant websites.