E4 is a digital television channel, which is mainly aimed at an age group of 15 - 35. E4’homepage is well sized and easily visible to its audience. The size, colour and style of the font is very important , as it is vital for attracting the targeted audience, and in addition it ensures that the file size of each html page is kept to a minimum, so Internet users of an average or slow connection are not disadvantaged. The logo is simple but well-known, as well as cleverly designed so little space on the page is taken. It has creative bordering effects around it, making it eye-catching, unique and interesting.
The page enables you to play videos previewing the latest programs being broad casted on the channel. I thought this is an effective way to promote up and coming/ new programs.
The background is a school chalkboard advertising the new series of 'The Inbetweeners'. I thought that using a background as a promotional tactic was very clever and effective.
The colour scheme is mainly white and purple, with a constant background on each page. The language is teenage friendly, with the text being very informal.
The Layout of this page, similar to other pages, is very attractive, leaving plenty of space for images, widgets etc. Being a teenager myself I found there’s a lot on the page that would entertain me, as there are so many options to choose from. There are games to play, videos to watch and even a competitions page. Although it is a typical convention of a teen website the fact that every page has the same colour theme, in my opinion, is slightly boring! The pages do flow but I believe they could flow just as well but with slight changes in colours. I would change the colour backgrounds but keep the font the same from one page to the next.
From this research, I have found that the layout of the website will affect how easy it will be for the user to navigate around my website, also how attractive the page will appear. I have also decided that I might colour co-ordinate each page, so the audience doesn’t get bored by the same colours used over and over again.
A good analysis of the E4 website.
ReplyDeleteRemember that branding (on all these TV channel websites) is evident - consider how and why it is important to an audience. It is clear to see how you are considering the design and development of your own site based on research carried out so far.