Here’s an example of the teen TV channel website homepage which I find interesting and unique. It is the BBC Switch website.
BBC Switch is a fairly new kind of television, aimed at a teenage audience in the UK. It consists of a number of television programmes shown on BBC 2. BBC is one of the oldest broadcasters around, with many services ranging from television programmes, radio, and now online. The BBC aims to reach a large range of audiences by producing many different services, from Politics on BBC Parliament, CBBC for young children, BBC for factual and now BBC Switch for teens!
Similar to the other websites I have researched, there is an option of typing into a search bar. Searchbars are very important as they help to navigate quicker around the website, pinpointing specific information the audience wants to see. There are large white arrows on the left and right sides of the screen which stand out through the black background and have some form of special effect added to them (3D effect makes the arrow feel more interactive within the page).
The picture scroller at the top of the page is very attractive, as well as being user - friendly, it’s used to show a number of upcoming TV shows (there’s a possible use of widget). Also, each time you scroll through the TV shows, other TV shows are visible on each side of it. The special effect added with shadows gives the impression that it is a sphere going around you, similar to an IPod Touch when looking through albums. This feature is unique among similar rival websites.
The BBC Switch homepage is colour co-ordinated, such as yellow for Music, Orange for shows. There are also other options to select from such as online features/exclusives etc.., In my opinion this homepage may have slightly too much going on, as there are so many options to choose from, ranging from news, advice, games, online.., making it more difficult for an audience to choose from and a lot of it could be irrelevant. The font colour is effective, as well as the style of the font, as they stand out from the black background, which allows easy navigation. I like this idea, and I feel this will be a good feature that I could incorporate into my website.
A good analysis of a similar product. Consider using a few more screenshots to illustrate points made. How do we navigate the site and how easy is it? What type of content does the site have? How is it categorised? Do you find this effective? Has this give you any ideas on the content for your own site?
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