The second advertisement I found was again at the bottom of the page, I found most adverts were at the bottom of the page as the main stories were situated at the top. I believe that the reason for this is cost and the newspaper company themselves. I dont think any advert can be at the top of the page because after all this is a newspaper and people want to read the news!
This second advertisment is for Sky Sports. The Ryder Cup is used to advertise the channel.
The advert shows 4 men with 3D glasses on. A golf player is reflected in the glass (I think this is a clever idea). The background is bright pink which is eyecatching. The 4 men's faces being so up close gives the advert an attention grabbing quality. Also the expression on the mens faces is excited/ happy, as readers we automatically assume this is the reaction you'd get when watching Sky Sports. If the faces were just plane and looking at the camera with no expression readers would possibly mimic this and feel the emotion they are portraying.
The writing at the bottom says 'The Ryder Cup on Sky 3d'. The font is bold and white standing out against the colourful background. Its in a clear font that readers could understand. Adverts often use fancy fonts which can sometimes be too much, and for those with poor eyesite, it can be too hard to read. This is something I will take into consideration whilst producing my double page spread. The colours would aso have to be suitable for the colour blind readers.
I like this advert alot as its very unique. The use of the reflection in the glasses is very effective. I also like the choice of colour for the background; bold and simple.
There is nothing I dont like about this advert! It could include a slogan or phrase for people to remember but I think this advert has enough qualities that people will remember it! :)
I like the idea of using expressive faces as the main background for an advert, I could use this to develop my own advertisement.
